CHAIR PROFESSOR

BERTHA DU-BABCOCK

THE ART OF INTERCULTURAL BUSINESS COMMUNICATION: A COMPETENCY-BASED APPROACH

Du-Babcock, B., & Babcock, R.  (2024). The Art of Intercultural Business Communication: A Competency-Based Approach. Routledge.

BOOK BLURB

This book examines intercultural business communication issues and practices from a global and interdisciplinary perspective with an Asian focus, which is essential to any contemporary study on business communication. It broadens the reader's understanding of language, culture, and international business and equips them with intercultural business communication tools.

The authors incorporate frameworks from business, management, and communication disciplines. The book comprises three parts. The first six chapters focus on developing theoretical frameworks and applications for language, culture, and international business streams. Chapter 7 and 8 address the link-pin communication theories and practices. Link pin is the bilingual communicator standing between primary communicators and relaying messages back and forth in an interactive communication process. Chapter 9 discusses (intercultural) business communication in the digital age. The book concludes by revisiting and integrating universal theories to move toward global situational theories meeting this ever- changing intercultural environment. Approaching business communication from the individual, organizational, and industry levels, the book’s integrated conceptual frame-work allows readers to progress to more advanced business communication concepts in a staged way. Readers will gain an appreciation of the underlying theories of business communication and practical guidelines to apply the frameworks to meet their own commercial needs.

This book is an essential guide for practitioners and researchers in today’s global business environment. It also benefits students with majors in intercultural business communication and international business.

本書從全球和跨學科的角度，以亞洲為重點，探討了跨文化商務溝通問題和實踐，這對於任何當代商務溝通研究都是至關重要的。它拓寬了讀者對語言、文化和國際商務的理解，並為他們配備了跨文化商務溝通工具。

作者整合了商業、管理和溝通學科的架構。本書由三部分組成。前六章著重於發展語言、文化和國際業務流的理論架構和應用。第 7 章和第 8 章討論了鏈路引腳通訊理論和實踐。 Link pin 是位於主要溝通者之間的雙語溝通者，在互動式溝通過程中來回傳遞訊息。第 9 章討論數位時代的（跨文化）商務溝通。本書最後回顧並整合了普遍理論，以走向適應這種不斷變化的跨文化環境的全球情境理論。本書從個人、組織和產業層面探討商務溝通，其綜合的概念架構使讀者能夠分階段地學習更高階的商務溝通概念。讀者將了解商務溝通的基本理論和應用框架來滿足自己的商業需求的實踐指南。

本書是當今全球商業環境中實務工作者和研究人員的重要指南。它也使跨文化商務溝通和國際商務專業的學生受益。

 [Endorsements]

The book provides valuable insights for researchers and practitioners in intercultural business communication, business, and management. Particularly, scholarship and research are increasingly shifting to Asia, reflecting the need to realign global business communication. I especially applaud their attempt to integrate the proliferation of varied theories and research findings and move toward a more comprehensive and integrated theoretical base. This collaborative book is evidenced by the authors’ broad spectrum of international experience in cross-cultural communication and business management, undoubtedly making this well-researched book guide future research and pedagogy in intercultural business communication. 本書為跨文化商務溝通、商業和管理領域的研究人員和實踐者提供了寶貴的見解。特別是，學術和研究越來越多地轉移到亞洲，反映出重新調整全球商業溝通的需要。我特別讚賞他們嘗試整合各種理論和研究成果，並走向更全面和綜合的理論基礎。這本合作書體現了作者在跨文化交流和商​​業管理方面廣泛的國際經驗，無疑地使這本經過深入研究的書指導了跨文化商業交流的未來研究和教學。

Vesa Peltokorpi, Professor, Hiroshima University, Japan

This book has taken a much-needed interdisciplinary perspective, examining intercultural business communication issues and practices. The most appealing aspect of the book is how the authors integrate multiple disciplines to avoid the academic silo effect and move toward a global situational theory. As a business school professor, former Director of International Business Programs, and an international business consultant, I wholeheartedly champion this book’s multifaceted approach that addresses the increasingly interdisciplinary business school of the future. The book will guide future research and pedagogy in intercultural business communication. 本書採用了急需的跨學科視角，探討了跨文化商務溝通問題和實踐。這本書最吸引人的地方是作者如何整合多個學科，以避免學術孤島效應並走向全球情境理論。身為商學院教授、前國際商務計畫主任和國際商業顧問，我全心全意地擁護本書的多面向方法，以應對未來日益跨學科的商學院。本書將指導跨文化商務溝通的未來研究和教學。

David A. Victor, Professor, Eastern Michigan University, USA

Throughout my 30+ years of multinational business career, I have been a practitioner of intercultural communications. Reading Du-Babcock and Babcock’s upcoming book, a new perspective strikes me – a more comprehensive and structured way – of looking at the practice. You can hardly find a better pair to dwell on this subject. They have jointly 80 years of experience on the subject matter, both in research and teaching. Anyone in an environment that requires cross-cultural understanding or someone preparing to enter the field will benefit immensely from this book. 在我30多年的跨國商業生涯中，我一直是跨文化傳播的實踐者。閱讀 Du-Babcock和 Babcock將出版的書，我想到了一種看待實踐的新視角——一種更全面、更結構化的方式。你很難找到比這更好的一對來討論這個主題了。他們在該主題的研究和教學方面共同擁有 80 年的經驗。任何處於需要跨文化理解的環境中的人或準備進入該領域的人都會從本書中受益匪淺。

Xin Guo, Retired Executive (Career International) and Former Managing Director of Mercer Greater China