職涯暨自媒體講座: 從代購到自媒體 把興趣走成未來(2025年10月1日)

Career Planning and Social Media Lecture on 1^st October 2025

On 1^st October 2025, Department of English invited social-media entrepreneur Ms. Cora Li to share her journey of starting a business, learning through trial and error, and eventually founding a company that now generates annual revenue of over one hundred million dollars. Ms. Li is the owner of Nacho, a boutique named after her two beloved French bulldogs. As Ms. Li claimed in her talk, after graduating from university, she realized she was unhappy in conventional 9-to-5 jobs. Following her heart, she started her own business selling women’s clothing and accessories at a local market stall. She also worked as a purchasing agent. The business dropped during the outbreak of COVID-19 pandemic. Nevertheless, witnessing the rise of social media as a powerful sales channel, Ms. Li began promoting and selling her products via social media platforms such as Facebook, Line, TikTok, and live streaming. Her business strategy is to be honest with clients and provide thoughtful and reliable service. She therefore built lasting customer loyalty. Ms. Li suggested that young people, who are not yet certain about their future, explore various kinds of work, eliminate what they dislike, and gradually discover their true interests and ambitions. She emphasized the importance of knowing one’s self. She further encouraged students to dream big, continually improve their skills and knowledge, and turn their ambitions into reality step by step. They should break big projects into smaller, achievable tasks. Through achieving these tasks, they are more likely to obtain long-term success.

英文系於2025年10月1日辦理職涯暨自媒體講座: 從代購到自媒體 把興趣走成未來

英文系邀請了自媒體創業家李可樂女士，分享她的創業歷程。創業以來，經歷不斷的嘗試與修正，最終成立一間年營收超過一億元的公司。李女士現為「Nacho」品牌的創辦人，其名來自她所飼養的兩隻心愛的法國鬥牛犬。在演講中，李女士回顧自己大學畢業後，因無法適應傳統朝九晚五的工作型態，她決定跟隨內心，開始創業。早期她擺攤販售女性服飾與配件，同時也從事代購業務。然而，在新冠疫情爆發期間，生意一度下滑。儘管如此，她仍敏銳地察覺到自媒體將成為極具影響力的銷售管道，她於是改變銷售模式，透過 Facebook、Line、TikTok 及直播等社群媒體平台推廣並販售商品。她的經營策略是對客戶誠實，並提供貼心且值得信賴的服務，因此建立了長久的顧客忠誠度。李女士建議對未來感到迷惘的年輕人，可先嘗試各種不同的工作，從中排除不喜歡的選項，逐漸找到自己真正的興趣與志向。她強調「了解自己」的重要性，並鼓勵學生們勇於做夢，不斷精進自己的技能與知識，循序漸進地將夢想實現。她也建議學生面對龐大的目標時，應將其拆解為一個個可實行的小任務，藉由完成這些小目標，逐步邁向長期的成功。